The Find Was Never the Whole Story
How an outfit inspiration page gradually became a magazine, a research project and a more honest kind of shopping companion.
Read noteFinance leader · HFF founder · Slovak in Seattle
I’m a Slovak finance leader based in Seattle, with strong ties to Malta. I work where finance, operations and strategy meet, and I created HFF to explore style, value and more thoughtful ways of buying.

About
I’m naturally interested in how good decisions are made: what information we trust, which trade-offs are worthwhile, and what continues to feel right over time.
Away from work, I’m usually researching a home project, traveling with Michael, taking a Pilates or Lagree class, thinking about fashion and my next great find, or being a devoted mum to Gaston, our adorable Frenchie. Slovakia is where my story began, Seattle is home today, and Malta is increasingly part of our future.
Slovakia · Seattle · Malta
Work
I work across financial planning, controllership, international operations and business strategy, turning complex information into clear decisions and dependable financial structures.
Independent editorial project
HFF is an independent editorial project about personal style, quality, pricing and the psychology behind a good find. It is not about buying more. It is about understanding what deserves a place in your wardrobe, your life and your budget.
Writing
Occasional thoughts on fashion, shopping, value and the ideas behind HFF.
How an outfit inspiration page gradually became a magazine, a research project and a more honest kind of shopping companion.
Read noteContact
For professional conversations, HFF collaborations, or a thoughtful hello.