Finance leader · HFF founder · Slovak in Seattle

A lifebuilt withintention.

I’m a Slovak finance leader based in Seattle, with strong ties to Malta. I work where finance, operations and strategy meet, and I created HFF to explore style, value and more thoughtful ways of buying.

Frederika Onofrejová holding Gaston beside a lake
Frederika & Gaston · Castel Gandolfo

A considered life, across places.

I’m naturally interested in how good decisions are made: what information we trust, which trade-offs are worthwhile, and what continues to feel right over time.

Away from work, I’m usually researching a home project, traveling with Michael, taking a Pilates or Lagree class, thinking about fashion and my next great find, or being a devoted mum to Gaston, our adorable Frenchie. Slovakia is where my story began, Seattle is home today, and Malta is increasingly part of our future.

Slovakia · Seattle · Malta

Finance with perspective.

I work across financial planning, controllership, international operations and business strategy, turning complex information into clear decisions and dependable financial structures.

  • 01FP&A
  • 02Controllership
  • 03International operations
  • 04Business planning
View LinkedIn profile

A more thoughtful way to shop.

HFF is an independent editorial project about personal style, quality, pricing and the psychology behind a good find. It is not about buying more. It is about understanding what deserves a place in your wardrobe, your life and your budget.

  • Intentional shopping
  • Style and quality
  • Price versus value
Follow HFF on Instagram

Notes.

Occasional thoughts on fashion, shopping, value and the ideas behind HFF.

Say hello.

For professional conversations, HFF collaborations, or a thoughtful hello.